Forum3, a company that makes digital collectibles and provides strategic advice, <a href="https://www.forum3.com/forum3-raises-10-million-bring-digital-collectibles-brands-loyalty-programs-press-release/">announced today</a> that it raised $10 million in seed funding. Decasonic led this round of investment. Bloccelerate, Liberty City Ventures, Arca, Polygon Ventures, and Valor Siren Ventures also participated in this round. 

This announcement follows the launch of Starbucks' new beta experience for digital collectibles. 

On December 8, Forum3's partner Starbucks released its <a href="https://stories.starbucks.com/stories/2022/the-starbucks-odyssey-begins/">Odyssey beta experience</a> for a limited number of waitlist members. The Web3 technology is used in the Odyssey experience, an extension of Starbucks Rewards, to give users new perks and experiences. Through a series of Journeys, users can get collectible Journey Stamps (NFTs) and Odyssey Points, which they can redeem for various perks and coffee-related experiences.

Starbucks partnered with Forum3 to create the Odyssey experience. This new customer service and loyalty program will allow Starbucks Rewards members to join Odyssey. With it, they could start earning stamps by playing interactive games and completing challenges. In the future, they will be able to buy limited-edition stamps, Odyssey Points, and one-of-a-kind artwork.

Forum3 has also worked with other clients to develop Web3-based loyalty and engagement solutions. This includes The Boston Globe, an American daily newspaper, and New York Times best-selling author Ben Mezrich.

Branded digital collectibles are the fastest-growing sector of the global collectibles market. This market is estimated at more than $500 billion. 

Former Starbucks Chief Digital Officer Adam Brotman and venture capitalist and entrepreneur Andy Sack are in charge of Forum3. Brotman said that he was "passionate" about using stories and digital collectibles as a new way to show loyalty. 

Forum3 is a company that helps consumer brands bring the benefits of Web3 to Web2 companies and customers. With more funding, Forum3 will be able to build its own platform, offer community and content tools for consumer brand collectibles and digital communities, and scale its strategic digital advisory service offerings. This funding shows that investors and venture capitalists are interested in how companies can use digital collectibles in the real world.

This paves the way for consumer brands to bring Web3 benefits to Web2 customers

Web3-Based Forum3 Raises $10 Million for Branded Digital Collectibles Hub

This paves the way for consumer brands to bring Web3 benefits to Web2 customers

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